New organizational forms to ensure the child population of the Sverdlovsk region with sour milk products and dry adapted mixtures

Socio-ethical marketing concept is characteristic of the current level of our civilization, based on a new philosophy of business, aimed at implementing reasonable and healthy needs representatives of solvent population. The Health Department of the city of Yekaterinburg has proposed to implement the project “Milk kitchen”, which the Group of companies “Kirovskiy”, trading operator LLC “Lev” responed.