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The article presents the results of an empirical study of the relationships of sex-role identity, dissatisfaction with one’s own body and the presence and prevailing forms of direct self-harming behavior with preferred health motives in high school and university students. The results of the study perform the gender characteristics of constructing a motivational sphere for a healthy lifestyle and their relationships with satisfaction with one’s own body, and also suggest possible predictors of self-harming behavior within the framework of preferred health motives.
