To characterize the development of education introduced a new sotsi-cially-philosophical concept of “Call of Apollo.” It is a society need to resolve the contradiction between the growing rational knowledge and social conditions of its deployment. A successful response to the challenge presented Apollo-produced by a mentality of educational and administrative elite innovation, leading to the advancement of education and society in general.
Keywords: Call of Apollo, social security knowledge, educational innovations, university traditions, mentality of educational and administrative elite
