The article presents the results of an applied sociological study conducted in March-April 2023 and devoted to the study of the characteristics of socio-psychological motivation for choosing a profession by students of the Sverdlovsk Regional Medical College. About 70% of respondents indicate a conscious choice of profession. The highest level of choice consciousness was noted among students of the specialties “Obstetrics”, “General Medicine” and “Medical Massage”, older students already working in healthcare as junior medical personnel, as well as those living in Yekaterinburg and large cities of the Sverdlovsk region. These students also demonstrate higher levels of readiness to work in health care after college.