The article presents the results of a study of the relationship between life success, self-attitude and learning motivation among students. It has been found that selfattitude is positively correlated with effectiveness in life, as it determines our beliefs, selfesteem and attitude towards ourselves. At the same time, the self-esteem of students of 1- 3 courses decreases with an increase in the level of life success. This may probably be due to the tendency of students to compare themselves with others and not see their successes against their background, it may also be due to excessive criticism and perfectionism.