Storytelling is a new format of university classes that meets the needs of modern education, aimed at finding new ways and forms of teaching academic disciplines. The relevance of storytelling in the educational process of higher education is explained by several reasons. First, storytelling has wide possibilities in the implementation of the educational process. Secondly, the majority of students belong to generation Z, who master information in visual form as effectively as possible, for example, presentations, educational films, etc. Thirdly, the presentation of educational information on the principle of storytelling ensures the effective involvement of the student in the study of the discipline and thereby increases his motivation. In the article, the author examined the theoretical foundations of storytelling and its typology, as well as implementation tools.